Why, when we look at some celebrities, do we admire their “eternal” youth, and when we see others, even without special knowledge, do we see all the mistakes of a plastic surgeon?
Because the methods of facial rejuvenation, used individually (here - once they rejuvenated the face with the help of gold threads, there - they tightened the eyes), contrary to the promises of doctors, do not add the expected youth and beauty as much as desired.
N.V. Gogol said this well in his immortal “Dead Souls”:
“It should be noted that some ladies - I say some, it’s not like everyone else - have a small weakness: if they notice something especially good in themselves, be it their forehead, their mouth, their hands, they already think that the best part of their face will be the first to catch everyone’s eye, and everyone will suddenly speak in one voice: “Look, look, what a beautiful Greek nose she has!” or: “What a correct, charming forehead!” The one who has good shoulders is sure in advance that all the young people will be completely delighted and will repeat every now and then as she passes by: “Oh, what wonderful shoulders this one has,” - and on her face, hair, they don’t even look at your nose or forehead, and even if they do, it’s as if they were something extraneous. This is how other ladies think.”
Funny? However, even today, not everyone and does not always understand that effective facial rejuvenation is impossible without a combination of several techniques. Only this approach allows you to avoid the operated look even after a surgical lift and get a 100% natural result.
Laser skin rejuvenation.
Facial rejuvenation methods should be applied comprehensively
According to modern concepts of anti-aging medicine, after any intervention - no matter by a cosmetologist or a plastic surgeon, the result should look as natural as possible. This is a criterion for a quality service. It is on this criterion that the operating principles of the Platinental clinic are based.
Therefore, nowadays even the best methods of facial rejuvenation are used comprehensively. For example, surgical lifts are combined with procedures to improve skin quality and tissue volume. Only such a combined method of facial rejuvenation is truly effective.
The key role in this approach today is given to working with the middle zone of the face (cheeks, cheekbones, nasolabial folds, bruises and bags under the eyes). This area is extremely difficult to correct, but otherwise there is no talk of effective rejuvenation.
Reviews:
“The question of how to rejuvenate the oval of the face after 40 years arose inevitably before me. Around this time, I began to realize that the entire cosmetic industry is not working to rejuvenate facial skin, but to maintain it in normal condition.
I have more than once observed that the skin on my friends’ faces was not at all refreshed, even after a facelift. Then, after the operation, they were faced with another problem - how to rejuvenate their facial skin. Therefore, the choice of Platinental was in no way accidental. I decided for myself - only comprehensive facial rejuvenation! No saving on yourself!
Another reason for choosing Platinental is the deep nasolabial folds, which I have been fighting with since I was 30 years old. Andrey Alexandrovich is a recognized Master with a capital M in the field of middle third rejuvenation. Therefore, I didn’t even consider alternatives.”
Svetlana, 42 years old
Forever beautiful: an interview with a cosmetologist about useful and useless procedures and “left” clinics
— How often do you need to visit a cosmetologist to stay in shape?
— If you are under 30 years old and do not have serious skin problems that require treatment, then once a year cleansing, botulinum toxin injections, and a light course of mesotherapy are sufficient. But we start from the specific condition of the patient. For example, a person has high facial activity, and he is worried that wrinkles form because of this. In this case, we suggest an injection of botulinum toxin - today this method of combating wrinkles remains the most effective.
Anna Smirnova
At this age, there are often difficulties with oily skin; in this case, cleansing and various types of care, selected by a doctor, help. To combat acne, hardware techniques are used, including the use of laser.
After 30 years, it is advisable to visit a cosmetologist at least 3-4 times a year. Hardware procedures, various types of contouring, and the introduction of fillers are added. After 35 years, intensive anti-age procedures are required, and depending on the condition of the skin, they include either prevention or work with existing imperfections.
In addition to anti-aging changes, there may be other problems - rosacea, pigmentation, acne, and they require separate courses of treatment.
Patients may have high expectations based on advertising, but in reality, only a doctor can assess the need for a particular procedure. After diagnosis, the doctor must clearly explain what exactly you need, what problems these procedures are needed to solve, how long they will take, and what the result should be. If a specialist finds it difficult to do this, you definitely shouldn’t spend money on such services.
— What ineffective or outdated, but at the same time expensive procedures can be offered in a cosmetology clinic?
— There is a huge demand for the highly advertised expensive hardware treatment Hydrafacial. One procedure offers treatment, rejuvenation, moisturizing, and cleansing of the skin. But in fact, this technique does not provide anything other than superficial cleansing of the skin. Moreover, it may even cause harm to some patients by dilating the capillaries.
At one time, thermage was very popular and is still performed - a hardware lifting technique using charged particles in an electric field. This procedure is quite traumatic and has delayed side effects, and is very expensive.
I also consider LPG massage to be an outdated procedure, which is based on the mechanical effects of vibration and vacuum on areas of the skin with cellulite and fat deposits. Today there are more effective methods. Nappage mesotherapy courses are also, in my opinion, irrelevant. It takes at least eight or ten sessions to achieve results; many clients simply do not have the time for this. The principle of modern cosmetology is a noticeable effect in a short time, and there are real opportunities for this.
There is also no point in investing in exotic, expensive care procedures - using gold, caviar, plant juices and stem cells, etc. These are purely marketing ploys. There are lines of professional skincare products that have proven themselves and are not that expensive. I work for Babor, Christina, Ultraceuticals. The effect from them will be no worse, and maybe even better. In any case, you should always pay attention to the manufacturer of these products and what their reputation is.
— What methods give the maximum rejuvenating effect?
— Ultrasonic non-surgical SMAS lifting is suitable for many. After this procedure, no rehabilitation is required, and already from the third week a pronounced effect is observed. It is performed once every 1.5–2 years.
Contour harmonizing plastic surgery is another technique that immediately provides visible improvements in appearance. Small injections of hyaluronic acid are made into the reference points of the face, where the ligamentous apparatus is attached. Not only does tissue volume replenish, but collagen production is also stimulated, thereby achieving a lifting effect. The procedure is performed once a year or a year and a half.
We have already talked about botulinum toxin as a method of combating wrinkles. The result of the injection becomes noticeable after two weeks; it is enough to perform the procedure twice a year. Contraindications to botulinum toxin are standard: protein allergy, hereditary degenerative muscle diseases, pregnancy, lactation, chronic diseases in the acute stage.
All these methods cannot be called cheap, but they really work, and this is exactly the case when you should not save.
— How to care for your skin at home?
— Home care in the evening includes cleansing and applying a serum suitable for solving your specific skin problems. In winter, add nourishing cream at night.
After the morning cleansing procedure, I encourage everyone to apply SPF cream, especially in spring, summer and autumn, even in Moscow. SPF creams can be mattifying, moisturizing, or with a lifting effect. They successfully perform the function of day care, and most importantly, protect against ultraviolet radiation, which contributes to skin aging. In the morning, look at the weather forecast on your phone - the UV index is indicated there every day. If it is higher than o, sunscreen is required. As a rule, all BB creams and foundations have a protection index of at least “eight”. If the UV index is “six”, then the protective index of the cream should be a maximum of 20. In hot summers, especially if you have the first or second skin type, choose a cream with a protection of 30.
Zinc, vitamins C, D, E, A are good for the skin. They are prescribed by your doctor after you take a blood test. Multivitamins are not suitable here. For problem skin, it is recommended to take collagen. You can choose good dietary supplements with drinking collagen, but you must remember that if there is a deficiency of protein foods, it does not work.
— How is skin care different for men?
— Now almost every manufacturer has a line of cosmetics for men. They tend to have rougher skin with a thicker stratum corneum than women. Many men make the mistake of drying out oily skin with soap and alcohol-containing products: then it produces even more sebaceous secretions and becomes rougher. When injecting botulinum toxin, men require a higher dosage of the drug in the same way as with contouring.
- Where to buy home care products - in mass market chains, in specialized stores, in pharmacies or directly in cosmetology clinics?
I have nothing against the mass market - you can buy the products that suit you there, in pharmacies, and in specialized salons. It is important that care products are selected correctly. They should be prescribed by a specialist who will monitor their use and be able to assess whether they are suitable for you or not. That is, a shopping trip must necessarily be preceded by a visit to a cosmetologist. If you experiment, buy jars to your liking or rely on advertising, complications are possible that will then have to be treated.
In particular, you should not “prescribe” cosmeceuticals to yourself. The difference between such preparations and conventional cosmetic products is that they contain highly concentrated active ingredients. They give a more pronounced result, but require a clear understanding of how, when and in what quantities to apply them. Improper use can be harmful, so cosmeceuticals are selected by a doctor. For example, we begin to use retinoids for the treatment of acne according to a special scheme, with small doses, gradually increasing the dosage, monitoring their intake using regular blood biochemistry tests. If we use products with acids, then for the first two weeks we prescribe their application not every day, but every other day. That is, there are many nuances, and the “do no harm” principle is very appropriate here.
— What procedures cannot be done at home?
— From home care you should exclude any amateur activities such as aggressive peelings - it is better to leave them until visiting a cosmetologist. Under no circumstances should you squeeze out pimples yourself. Only a doctor can determine which pimples can be removed and which cannot. The specialist prescribes treatment with local, individually selected drugs. Locally, the pimple can be dried with special serums and masked with tonal products for oily skin, which contain acids.
If the inflammation is severe, antibiotic treatment may be required, but in any case, proper care will eliminate the problem. But if you pick your face, the infection spreads, and a vicious circle arises: it can threaten the addition of a secondary infection, which will lead to serious complications, even death.
— Is it possible to replace hardware massage with a cheaper manual one?
- Yes, you can, I am for manual massage if it is done by a good specialist. I believe that in this case the tissue is worked out better and the drainage effect is higher. But a manual massage should be super intense, and it should be performed by a massage therapist you trust. But I don’t recommend buying massage devices for home and replacing them with hardware massage in the clinic.
— Can sports training replace corrective massage, pressotherapy and other cosmetic procedures to improve the figure?
- No, they can’t, because they solve completely different problems. These procedures are designed to create a muscular frame. Women especially have “fat traps” - sides, hips, which can bother you even with a good muscular frame. Therefore, lipolytics, hardware techniques, and pressotherapy are used to remove excess fluid, especially if a person is prone to swelling and has cellulite. The course includes at least 10 procedures.
— How to choose the right clinic and cosmetologist?
— The main principle is that the clinic and cosmetologist must have a license. A doctor who performs injections, hardware procedures and other serious manipulations on the face must have a higher medical education, complete residency, and regularly improve his qualifications.
But practice shows that few clinic visitors are interested in documents. In any case, pay attention to how you were greeted: in a good clinic they will ask you for your passport, fill out a medical card, and offer to sign an agreement. The doctor will collect an anamnesis, inquire about the presence of allergic reactions, ask about the medications you are taking, about chronic diseases, about what you have previously done in cosmetology and plastic surgery, and only then will he begin, in fact, a consultation on the problem with which you come. Everything that the specialist said will be recorded in the informed voluntary consent, which you will also be asked to sign.
If you feel trust in the doctor, this is already half the success. If you feel pressure, aggressive imposition of procedures that the doctor does not justify, then it is hardly worth continuing communication.
The doctor should tell you not only about each upcoming procedure, but also what to do after it, and about possible side effects. The patient should have the doctor’s contact information so that he can quickly contact him and get advice after the procedures, if the need arises.
If a patient is about to undergo injections using fillers or revitalization, when fairly dense but unstabilized hyaluronic acid is injected, then I give him stickers from the drugs, which indicate the expiration date and confirm that this is a certified drug. The first safety rule is that I open the sealed drug in front of the patient.
It's summer now, and many clinics are holding seasonal promotions because there are few clients - people have moved away. You can take advantage of this and save on procedures. But remember that a good clinic will not give super-big discounts: if you choose safety, then it cannot be too cheap.
— What does a cosmetologist’s work with patients with HIV look like? Are there any special rules?
— There is no discrimination against people with HIV in our clinic; we work with all patients. The hospital complex - tests for HIV, syphilis and viral hepatitis - is required only before surgery. I ask only patients who come for plasma lifting to undergo such tests, since this operation uses the patient’s blood.
How to rejuvenate your face without surgery “for those over 30”
Non-surgical facial rejuvenation up to a certain age is quite possible. For this purpose, Platinental uses a combination of the most effective methods and techniques, the choice of which is strictly individual for each patient. But any modern methods of facial skin rejuvenation necessarily include work in the cheek-zygomatic area.
Our best-selling anti-aging treatments:
- Radiesse and Restylane Sub-Q gels;
- American cheekbone lift Cheek lift light with Endotin fixation in combination with muscle relaxants Botox, Dysport, Xeomin;
- facial lipofilling,
- three-dimensional fractional lifting,
- correction of nasolabial folds Aptos Wire,
- CO2 laser resurfacing Asklepion;
- bioreinforcement of the skin around the eyes with hyaluronic acid;
- autologous plasma therapy;
- New! Monofilament mid-zone lifting with third generation threads
Beauty injections
The above procedures are necessary to prepare the skin for the next stage: “Beauty injections”. The doctors of the Epimed clinic have extensive experience in working with older patients, which means they have good clinical experience and are confident in the effectiveness of these procedures if rejuvenation is required after 40.
Mesotherapy
This procedure is indicated for patients with rosacea, hyperpigmentation, wrinkles, decreased skin tone, skin dehydration, swelling, scars, acne, scars and stretch marks. Works great with the correction of local fat deposits on the body, corrects volumes and removes excess fluid. The uniqueness of this technique lies in the selection of a special cocktail according to the problem and skin type, in combination with peptides, amino acids, vitamins and microelements, the effectiveness of the procedure is enhanced many times over. A course of procedures from 5-10 individually, 2 times a week.
Biorevitalization
a procedure that deeply saturates the skin with hyaluronic acid, which is responsible for the youth and beauty of our skin. The procedure is indicated for patients with finely wrinkled skin types. When fine wrinkles appear due to age-related changes, stress, smoking and other factors. Also for restoring damaged skin after aggressive procedures, for eliminating dark circles under the eyes, for eliminating post-acne marks. In addition to eliminating existing skin defects, biorevitalization works as a prevention of their occurrence.
Filers
contouring, volumetric modeling - without this technique it is difficult to achieve the desired results. After all, with age, our skin is susceptible to gravitational ptosis. That is why, in complex rejuvenation, one cannot do without contouring with fillers with hyaluronic acid. For filling deep wrinkles in the area of the nasolabial fold, between the eyebrows, creating volume and proportions of the face.
Botulinum toxins
Injections for everyone aged 30+. With their help, the rejuvenation effect will become more prolonged. By relaxing the necessary facial muscles and eliminating hypertonicity, as a result of which the skin does not become deformed. And the result will exceed your wildest expectations.
Thread lifting
Indicated for patients with severe ptosis. Thread lifting has made it more accessible to correct the cheekbone area, get rid of a double chin, and tighten up a sagging facial contour. The threads form a dense collagen framework around themselves. This explains not only the lifting effect of the tightening, but also the smoothing of the skin, and also allows you to maintain the result for a long time even after the threads are completely absorbed.
Facial rejuvenation at 40 years old
Blepharoplasty of the lower eyelids and endoscopic lifting of the middle third of the face and eyebrows. Done by Andrey Iskornev.
Circumferential blepharoplasty and endoscopic midface lift. Done by Andrey Iskornev.
Surgical thread lift using Waylock threads (V-lock threads) in the cheek-zygomatic area and in the oval area of the face. Surgiderm 24xp hyaluronic acid filler for lips, nasolabial folds and labio-mental wrinkles. In the photo: “before” and 2 days after the procedure. Completed by: Vasiliev Maxim.
The following procedures are recommended for the face of men and women at this age:
- classical blepharoplasty of the upper and lower eyelids;
- New! contour plastic surgery of the cheek-zygomatic area (Cheek lift light, Radiesse, lipofilling, monofilament lifting);
- non-traumatic eyebrow lifting with Endotins;
- course of fractional laser peeling Asclepion (Germany) + laser stimulation of collagen Frac3.
- New! ultrasonic face lifting Duoblo System;
