Expert opinion
Sergey Khachaturyan, senior training manager at Shiseido RUS “Almost everything you can imagine for skin care is available on the beauty market specifically created for men. However, the male gaze implies versatility in care products, which, of course, include shaving, cleansing, moisturizing and anti-aging - men also want to remain young and well-groomed.”
Expert opinion
Zakhar Grinov, makeup artist “Unfortunately, many men neglect the basic rules of facial skin care. But they are the ones who need to carefully monitor the condition of their skin. Why? Because the sebaceous glands in men are more active, which means that in the absence of regular cleansing, the pores become more clogged. Hence acne, acne, inflammation of the skin and a generally unkempt appearance. The appearance of rashes can be easily prevented if you regularly perform simple cosmetic rituals.”
Cleansing
Sergey Khachaturyan:
“For men, it is important that everything is as simple as possible. And here 2-in-1 products come to the rescue. For example, with a cleansing foam you can both cleanse the skin and use it as a shaving product (it has an elastic and fresh texture that foams well after interacting with water).”
Cleansing Foam Shiseido
2 590 ₽
Daily Balance Exfoliating Facial Cleanser V76
2 160 ₽
Cleansing gel For Men Oil-Control Clinique
2 660 ₽
Zakhar Grinov:
“The most important stage in care is cleansing. Therefore, wash your face using special products (foam, gel, mousse, hydrophilic oil) both in the morning and in the evening, as soon as you return from the street. Be sure to rinse your face with cool water after this and pat dry with a clean towel.
Ideally, in the evening, before washing your face, you should wipe your face with micellar water to remove all the dirt that has settled on the skin during the day.
Gone are the days when a man was considered attractive just because he had a beard. In the modern world, this beard should be at least well-groomed, and the skin around it should be clean.
In addition to daily cleansing, carry out deep cleansing of the skin (for this you will need peeling, peeling roller, gommage or scrub). If you have dry or sensitive skin, then exfoliate once every two weeks, and if you have oily or combination skin, then once every seven days. And pay attention to the cellulose content in such products: the less it is, the softer the product (this is what is suitable for sensitive skin).
Men's facial scrub Exfoliating Energy Scrub Tom Ford
3 900 ₽
Nettoyant Exfoliant Clarins Cleanser & Exfoliator for Men
2 300 ₽
Cleansing moisturizing facial wash foam with AHA complex and salicylic (BHA) acid Fact.
Products with acids will help cope with the problem of blackheads and acne. They reduce sebum production, and the pores remain clean much longer. But in the summer, when the sun is active, you need to hold off on products with acids.”
Indications for use
Indications for the use of the procedure are universal for both women and men. The main goal is to improve skin health, normalize intracellular processes, and fight existing inflammation.
As a result of the session, it is possible to remove keratinized epithelium, soften the integument, and narrow the pores. When developing ready-made products, the structural and functional features of tissues are taken into account.
The dense structure and large number of sebaceous glands lead to the appearance of sebaceous plugs and inflammatory elements, not only in adolescents. In adulthood, you may encounter the problem of acne, aggravated by irritation due to regular shaving.
To reduce sebum secretion, get rid of comedones, acne, and remove metabolic products, beauty salons offer facial cleansing. The effect of the procedure can be assessed after the first session: the color improves, the structure is evened out, and redness disappears. This is a great way to prevent the aging process. The fundamental difference from the procedure for the fair half is the depth of impact.
Attention! The dense structure of the tissue allows the use of more aggressive exfoliants and intensive exposure methods.
Covers recover faster and are less susceptible to environmental factors. For men, it is enough to use a basic set that includes a cleansing gel, toner and moisturizer, as well as periodic cleansing for flawless skin condition. But you should contact a specialist; the choice of components and techniques depends on individual characteristics, as well as on the desired aesthetic effect.
Hydration
Sergey Khachaturyan:
“Any moisturizing and anti-aging product can be used for skin care and after shaving. Moisturizing skin care textures can be chosen according to your preferences: from light aquatic (lotion that does not contain alcohol) to classic cream. Therefore, using such tools is simple and convenient - there are no tricks.”
For an instant glowing skin effect, use a fabric or alginate mask. Apply it to cleansed, slightly steamed facial skin, and in 15 minutes you will look like after a two-week vacation at the seaside.
Intense moisturizer for men 041 Intense Moisturizer For Men SA.AL&CO
3 150 ₽
Le Labo Herbal Moisturizing Face Cream
2 880 ₽
Complex rejuvenating cream Total Revitalizer Cream Shiseido
6 700 ₽
Toning face cream “Power of the Wolf” Natura Siberica
420 ₽
Cream-gel for normal and combination skin Aquapower Biotherm
3 460 ₽
Moisturizing face cream Barberie Acqua di Parma
5 240 ₽
Progress
The first thing a cosmetologist should do before cleansing is to prepare the skin. For this purpose, steaming is used, cleansing the upper layer of the epidermis from dust, fat and sweat using alcohol-containing and other means.
Next, the specialist, depending on the chosen procedure, begins cleaning. First, all raised defects (blackheads, pimples) are removed. Then the upper keratinized layer of skin is removed using peeling, ultrasound or laser correction. A cosmetologist can do a facial massage.
At the end of the procedure, the doctor applies soothing lotions based on herbs and essential oils to the face. Sensitive skin may experience mild redness, swelling, or itching. This is a normal reaction of the body to mechanical or chemical stress. The entire procedure takes on average 1 hour.
Special care
Zakhar Grinov:
“Due to constant shaving, irritation (red spots, flaking and dryness on the cheeks) can often be seen on a man’s face. To relieve redness, use creams and lotions with aloe vera, turmeric, green tea, olive leaf, and barley malt extracts. They not only have an anti-inflammatory and soothing effect, but also normalize the functioning of the sebaceous glands.
Life hack: if you have a mustache or beard, wash it with either a special product or hair shampoo. Then they will be soft, well-groomed and easy to style.
To get rid of swelling on your face in a matter of minutes, wash your face with cold water and do a light massage of the back of your head and face (this can be light tapping, stroking, pinching). Thanks to this, lymph accelerates, and excess fluid quickly leaves the body.
Men's skin begins to age later than women's. But even under this condition, by the age of 40, the skin loses turgor, becomes dehydrated, and becomes less elastic, so products with an anti-age effect should appear in a man’s cosmetic bag. They should contain hyaluronic acid, omega-3 and omega-6 fatty acids, vitamins, peptides, plant extracts (for example, ginseng), niacinamide, adenosine, coenzyme Q10, and so on.”
Facial cleansing for men at home
If dermatological problems are not serious, then a man does not have to go to the salon: it is not difficult to successfully care for his skin on his own at home.
If the skin is very problematic, the inflammatory formations are intense, multiple, and do not go away, then you cannot do without the help of a cosmetologist.
Expert opinion
Ekaterina Dudikova
Dermatologist, cosmetologist
Facial cleansing at home should be done regularly; this is the only way to avoid serious pathologies. Many men spend a small amount of time on skincare activities, but much is not necessary if the actions are competent and the products are of high quality.
In order not to encounter dermatological problems, a man must follow the following home care rules:
- It is advisable to wash your face with purified water. Tap water contains many chemical compounds that are harmful to the epidermis and have an irritating effect (for example, chlorine).
- Do not dry yourself thoroughly after washing. The towel's pile leaves microcracks and dries out the skin. It is enough to blot your face so that large drops are absorbed into the towel, and then let the skin dry on its own.
- Intensive facial cleansing for men is strictly prohibited at home. Pimples and other profuse rashes should be dealt with exclusively by a cosmetologist. Steaming your face at home without knowing what to do can lead to drying out of the epidermis and disruption of blood circulation. And when squeezing pimples in unsterile conditions, an infection can enter the wounds.
- You should only use men's cosmetics. Women's and men's skin are structurally different, so creams from mothers, sisters, and girls will not work. It is advisable that all products used are of the same brand: this increases their effectiveness.
- To reduce irritation and reduce the likelihood of skin injury, you should change your razor blade more often.
Facial cleansing for men includes several methods:
- use of moisturizers;
- rubbing the face with ice cubes made from herbal decoctions;
- using foam for a comfortable and safe shave;
- treating the skin with gel, tonic, scrub.
The latest products can be purchased at the store, but it is also easy to prepare yourself from the products available in the kitchen.
Of the purchased drugs, you should pay attention to medicinal brands, which contain vitamins and minerals, thermal water, plant extracts, which have a calming and restorative effect. Home remedies are no less effective than store-bought ones.
How to choose the right care products for yourself?
Sergey Khachaturyan:
“There are different approaches to choosing care products, based on personal preferences and feelings, needs, status and even lifestyle. For example, if a man loves to perform several tasks at the same time and wants to find a skin care product that is ideal for this rhythm of life, then he needs a cleansing foam and, possibly, a scrub for deep cleansing of the skin (use a couple of times a week) plus a complex moisturizing gel actions.
If a man looks great and takes care of his health: eats right, plays sports, then his arsenal should include a cleansing foam or gel, a comprehensive anti-aging cream and a product for the skin around the eyes.
And if the prestige factor is incredibly important to him and he chooses only the best (expensive cars and watches, as well as a well-paid job), then he will need a whole army of products: cleansing foam, skin-restoring cream, rejuvenating concentrate.
But if we talk about mandatory care products, discarding any criteria, then a man should have at least two of them: one for cleansing the skin, and the other for moisturizing.”
Contraindications
A cosmetologist has the right to refuse to clean a client’s face if he has one or more points where the procedure is contraindicated. According to the rules, a cosmetology clinic is obliged to independently conduct testing for the presence of certain contraindications, since it is fully responsible for the further state of health of the patient.
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Correction is prohibited if a man suffers from:
- diabetes mellitus;
- epilepsy;
- skin diseases (dermatitis, eczema, psoriasis).
If the client is undergoing treatment that involves blood thinning medications (anticoagulants) or antibiotics, these medications should be completed first before proceeding with facial cleansing. It is also necessary to consult with your doctor about the period of recovery of the body after treatment, which should be waited before cosmetic procedures.
Treatment of acne on oily skin with Clindovit® gel
Gel Klindovit® for acne has an antibacterial effect. It contains clindamycin phosphate, which is an antibiotic with antimicrobial activity against a large number of strains of P. acne. It reduces the rate of protein synthesis in bacterial cells and reduces the amount of free fatty acids on the surface of the epidermis. 6, 18
Klindovit® acne gel must be taken 2-3 times a day 6. Its base also includes components that moisturize the skin (emollient) and accelerate regeneration processes (allantoin). 6
The course of treatment for oily facial skin with acne with Clindovit® gel is about 6-8 weeks. If necessary, therapy can last up to 6 months. 6
