The coolest creams and serums that even out skin tone and improve complexion

Uneven complexion and age spots, of course, can be disguised with foundation, but we are not looking for easy ways. We will act for sure and not hide, but solve the problem with proper care. Catch a selection with the best creams and serums that even out skin tone.

We love our readers. We also love cool products! So that you don’t get lost in the huge world of beauty products, on the portal we select only what you have tried yourself or would buy for yourself.

Clinique ID, Personalized Hydration System with Orange Cartridge

Where to find: Сlinique (from RUB 3,000)

Clinique iD is a complete skin care system designed to suit the needs of every skin type. From the entire line, which consists of concentrates and moisturizing bases, you can create 15 unique products. To combat signs of fatigue on the face - dull skin, loss of tone and dryness - we need an orange cartridge. The active formula contains a pure concentrate of taurine and amino acids, which promote skin cell renewal, toning and active moisturizing.

Evening out facial skin tone using cosmetics

Perfect eyeliner, perfectly formed eyebrows, velvety eyelashes and sensual lips will not look beautiful without evening out your skin tone. Makeup, even the most spectacular, will lose all meaning if you do not give the desired shade to the skin and hide inflammation and bruises under the eyes.

And, on the contrary, an ideal complexion, smooth, without signs of fatigue, will allow you to look amazing even with barely noticeable makeup - only tinted eyelashes and gloss applied to the lips. Nude makeup, popular in recent years, is not losing its position and is often used in the images of models at all kinds of fashion shows. By evening out the skin tone of the participants, make-up artists achieve a flawless complexion, the girls’ skin becomes velvety, as if it is glowing from within.

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A competent selection of cosmetics suitable for your skin type allows you to make high-quality makeup in accordance with your style.

  1. Makeup base (primer). To even out the texture of the dermis and moisturize it a little, apply a primer before using foundation - thanks to it, the tone lies more evenly and traces of peeling become invisible. The primer often includes some kind of pigment (yellow, pink, lilac, green), which allows you to mask local problems that worsen your complexion.

    So, for skin with a predominant red-pink tint, a primer with green pigment is intended (eliminates excessive redness and gives naturalness). Lilac color brightens the skin and makes it radiant. The pink color of the makeup base helps get rid of the olive tint, and the yellow color helps to get rid of bluishness and pallor of the skin. The primer not only moisturizes the skin, but also adds matteness.

  2. Foundation. It's hard to imagine evening out your skin tone without foundation. To select the most suitable shade and texture, a little product is first applied to the skin and assessed according to various parameters. The foundation should perfectly match the natural tone; you cannot choose a darker or lighter option. Such a base can be compared to a canvas: just as a drawing gradually appears on it, makeup is created on the face with foundation applied (eyeliner, eye shadow, blush, lipstick, etc.).
  3. BB cream or CC cream to even out skin tone. With the advent of these cosmetics on the market, ideas about the possibilities of makeup have changed greatly. The secret to the popularity of BB cream or CC cream is its excellent price-quality ratio and amazing effect: these products provide the skin with an even tone, excellent care (moisturizes and protects against harmful influences) and a beautiful appearance. Moreover, the price of the creams is quite affordable, and they are applied easily and quickly.

    Compared to foundation, these creams have a lighter texture; they lie in a thin layer and are invisible on the face and neck. And the CC cream (an improved formula of the BB cream) has an almost weightless texture, and also has a mattifying effect. For those with oily skin, this is an excellent option for evening out tone. Manufacturers of BB creams and CC creams are constantly working to improve their characteristics: they include components with antioxidant properties and a rejuvenating effect.

  4. Highlighter to add radiance to the face. This cosmetic product, used before applying makeup, helps to highlight individual areas, thereby highlighting them from others. Highlighter is used on the cheekbones, bridge of the nose, middle part of the forehead, along the border of the skin and upper lip, on the moving eyelid, often in combination with bronzer or dark powder. The texture of the product can be creamy, liquid, or powdery.

    To even out your skin tone at home, highlighter can be applied as a base for foundation, or you can mix them. In any case, the skin will not only look smooth, but also acquire a slight pearlescent glow. The product is used under the foundation when creating daytime makeup, but if you need to create an evening look, first apply foundation or powder with a mattifying effect to the face and only then apply highlighter.

  5. Concealer and corrector to eliminate local imperfections. Foundation cannot completely mask redness on the face or dark circles under the eyes - you need special products that also have a moisturizing effect. A green corrector is used to neutralize redness, and a reddish-pink one is used to eliminate bruises.

    Correctors and concealers are not applied in a continuous layer over the entire face - only pointwise to problem areas. The texture of these products can be different: either light liquid or dense creamy. Liquid correctors create tone, and thicker matte ones also smooth out unevenness. With their help, it is easy to make pigment spots and inflammation on the skin invisible.

    To fix the corrective product on the skin, powder it a little.

  6. Shimmer (from the English shimmer - flicker). This cosmetic product is used to even out skin tone and eliminate dullness with a shimmering effect. Shimmer is similar to highlighter, but it contains components that provide multifaceted radiance (mica, mother-of-pearl, minerals), while highlighter gives a different effect. Using a shimmer with a powdery texture is the easiest way to give your evening look the final shine. To apply the product, a special brush with artificial bristles is required.
  7. Powder . Without this cosmetic product, your makeup will be incomplete. Powder helps fix the final result and keep the makeup longer. It is allowed to apply powder directly to the face, and not to foundation. There are different types of powder for different skin types. For example, its antibacterial composition is ideal for problem skin, and powder with the lightest finish is ideal for dryness and flaking.

Clinique, Moisture Surge 100-Hour Auto-Replenishing Hydrator

Where to find: Сlinique (from RUB 1,350), Sephora (RUB 1,350)

Hydration is what dull skin lacks. And the gel from Clinique can solve this problem. The product deeply moisturizes, saturates and tones the skin, strengthens its protective barrier, makes it elastic and radiant for 100 hours, no less. The result is noticeable after the first use.

Do you want to supplement your care with masks? We have a useful checklist for choosing the right product - 45 effective cosmetic face masks for all occasions

Causes of uneven skin color

Every representative of the fair sex strives to ensure that her skin is beautiful and attractive. But no means (neither salon procedures, nor expensive creams) that even out the tone of the face will help until the cause of the uneven color of the dermis is identified. As a rule, choosing a healthy lifestyle is already the first step towards improving the appearance of your skin.

The most common causes of uneven skin tone are:

  • Poor nutrition.

What we eat matters a lot. Food with a large amount of preservatives negatively affects not only the digestive system, but also the body as a whole. Frequent consumption of fatty, sweet, spicy foods, as well as a deficiency of fruits, vegetables, and berries leads to water retention, which means swelling, the appearance of acne and, accordingly, a change in the tone of the dermis.

  • Violation of water balance.

Everyone knows the beneficial properties of water; no creature, including humans, can live without it. It is involved in many processes occurring in the body, including metabolism, removal of waste and toxins. A lack of fluid will not only ruin the tone of the dermis, but will also cause skin changes such as peeling and many others.

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  • Lack of sleep.

Sleep is considered the most simple and effective means of skin care. When we sleep, epidermal cells are renewed, and the body replenishes its energy. For full recovery, we need to sleep 8 hours, and we need to go to bed before 12 o'clock at night, since it is not for nothing that they say that every hour of sleep before midnight is equal to two hours after this time. Regular lack of sleep leads to disruption of the functioning of all organs, including the skin.

  • Ecological situation and climatic conditions.

It is no secret that currently the main problem of large cities is severe air pollution, including emissions from large enterprises, most of which are toxic substances. The latter negatively affect the skin. Living in a monotonous climate, for example, in the northern parts of our country, where the polar night lasts for several months, brings no less harm to the dermis. A deficiency of sunlight leads to vitamin deficiency, which has a negative effect on appearance.

  • Problems with the gastrointestinal tract.

Even the most minor diseases of the gastrointestinal tract are immediately reflected on the human skin. Gastritis or a stomach ulcer make themselves especially obvious - the face immediately takes on an unhealthy hue, and acne appears on it. Timely and regular examinations of the body will help identify ailments at an early stage, when they have not yet had time to harm the dermis.

  • Heredity.

Diseases are often transmitted genetically, including skin diseases, such as swelling under the eyes and uneven skin tone. That's why they can be so difficult to remove.

  • Bad habits.

An unhealthy lifestyle, in particular alcohol abuse and smoking, has a negative impact on the body; many people look much older than their age. For example, alcohol dehydrates the skin, and this in turn leads to yellowness, the appearance or deepening of wrinkles.

  • Lack of fresh air.

Currently, due to an inactive lifestyle (working at a computer, constantly driving a car), people practically never spend time in the fresh air. Lack of oxygen affects the beauty and youth of the skin - it becomes dull and tired.

  • Incorrect care.

To always look attractive, you need to properly care for your skin: nourish and moisturize it on time, use only high-quality cosmetics, including products that even out your complexion.

Art&Fact, Regeneration & Reduction Of Pigmentation Night Cream

Where to find: Ozon (882 rub.), Wildberries (950 rub.)

You are sleeping, and your skincare products are working – this is exactly the effect that the night renewal cream from Art&Fact gives. An active formula that combines vitamin C and urea, synthesizes collagen production, activates metabolism in skin cells, giving it elasticity and radiance.

And here is our Rating of the coolest face creams: a complete guide for every skin type

Kiko Milano Daily Protection BB Cream SPF 30


Tinting cream Kiko Milano Daily Protection BB Cream SPF 30 Daily Protection BB Cream with Katrana primorica extract is a tinting product that instantly evens out and improves complexion, while at the same time moisturizing the skin, resisting aging and protecting against UV rays (SPF 30). It has a weightless texture that creates the effect of a second skin, but at the same time you can simulate the degree of coverage from light to medium - regardless of it, this BB cream will remain invisible to others.

Chanel Sublimage L'Essence de Teint foundation serum that gives radiance


Foundation serum that gives radiance Chanel Sublimage L'Essence de Teint The Sublimage collection has a new member - the Sublimage foundation serum L'Essence de Teint. It contains concentrated vanilla water of the Vanilla Planifolia variety (this is a very powerful antioxidant), vanilla planifolia oil, hyaluronic acid, glycerin of plant origin, highly stable pigments and reflective particles. This whole mix instantly merges with the skin, moisturizing and softening it, evening out the tone and delicately highlighting the face. The product itself is very light, but if you layer it, you can end up with a dense coating, but without the mask effect.

BB cream for sensitive skin La Roche-Posay


BB cream for sensitive skin La Roche-Posay BB cream Hydreane based on thermal water from the La Roche-Posay source moisturizes, soothes, softens, reduces sensitivity and protects the skin from UVA/UVB rays (SPF 20). At the same time, it evens out and refreshes the complexion thanks to mineral pigments. This is the best multifunctional product for sensitive and reactive skin that needs good care and light makeup.

dr.brandt Pore Refiner Primer


Dr.brandt Pore Refiner Primer Tinted Mattifying Veil Dr.brandt's best-selling Pore Refiner Primer, with tea tree oil, flaxseed extract and red clover, works like Photoshop, but in real life. That is, this veil moisturizes, removes redness, tightens pores, mattifies (neutralizes oily shine for 8 hours) and turns the skin into velvet. It also adapts to your skin tone for a flawless finish.

Using blush and highlighters

As an express method, you can do corrective makeup. This way you can quickly achieve an even color and add tint and radiance to your skin.

Highlights can be achieved using a highlighter. Apply it to the convex parts of the face: cheekbones, the bridge of the nose, the area above and below the eyebrow, chin, the hollow above the upper lip and the depression under the lower lip. Apply the product carefully using a brush or ring finger.

Blush will help imitate a natural blush. Start by smiling broadly. Do you see the apples of the cheeks? Apply blush on them. If your face is wide, bring the color along your cheekbones up to the hairline. You only need a little product, and blend it thoroughly so as not to look like a matryoshka doll.

But remember that any makeup needs to be thoroughly cleaned before going to bed. And a complete “combo” (concealer + foundation + powder + highlighter + blush + etc.) is not suitable for daily use. Give your skin a break from decorative cosmetics.

Sammy Beauty Ultra Light Transformative BB Cream


Sammy Beauty ultra-light transformative BB cream Moisturizes, nourishes, heals, removes oily shine, evens out skin tone, adapting to a specific shade and hiding all imperfections, adds radiance, rejuvenates and protects against UV rays (SPF 15) and aggressive environmental influences - this all about Sammy Beauty BB cream. Plus, it’s also super-resistant—it doesn’t crease, smear, or disappear throughout the day. Of course, this became possible thanks to a clearly defined composition, which mixed hyaluronic acid, shea and macadamia butter, zinc oxide and spherical silica particles.

BB cream in roll-on format around the eyes Garnier “The Secret of Perfection”


BB cream in roll-on format around the eyes Garnier “The Secret of Perfection” Garnier has a huge selection of different BB creams for the face, but the most unusual is considered the eye roller “The Secret of Perfection” with grapefruit extract, vitamin C, mineral pigments and haloxyl. It moisturizes, neutralizes signs of fatigue, fights dark circles and bags under the eyes, smoothes, slightly tones, evens out color, and gives radiance to the skin around the eyes. Plus, the roller has a metal tip, which creates an additional draining effect.

BB Cream Maybelline New York Dream BB Satin


BB cream Maybelline New York Dream BB Satin In terms of the number of beneficial properties, the Maybelline New York Dream BB Satin BB cream has surpassed all others. Essentially, this is a tinted treatment with a moisturizing serum that suits absolutely all skin types, performing eight actions at the same time. It has a light water-based formula that combines the best qualities of caring and foundation creams. The benefits of this BB cream: moisturizes, refreshes, softens, blends with tone, masks imperfections, fills the skin with radiance, protects against UV rays (SPF 30) and lasts throughout the day.

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